Service 01
Brand Identity
Before anyone reads a word of your website, they have already judged you. A brand identity is the set of decisions that makes that judgment go your way: recognizable, credible, and consistent everywhere your business appears.
Why it matters
Looking improvised is expensive. It costs you the investor who scrolled past, the customer who chose the competitor that looked more established, the price you could not charge because nothing about you signaled premium.
An identity is not a logo. It is a system: strategy that decides what you stand for, visual language that expresses it, and guidelines that keep it consistent when you are no longer the only one using it.
Who it's for
Startups about to raise or launch. Freelancers whose work outgrew their presentation. Local businesses tired of looking interchangeable. SaaS companies whose product moved faster than their brand. If you recognized yourself, this is the entry point.
What's included
Strategy first
Every visual decision needs a reason. This is where the reasons come from.
- Brand strategy
- Positioning
- Tone of voice
The identity system
A logo that scales from favicon to billboard, and everything that surrounds it.
- Logo design
- Visual identity
- Typography
- Color palette
Guidelines and assets
So the identity survives contact with reality: new hires, agencies, AI tools.
- Brand guidelines
- Brand assets
- Social assets
✦ AI Ready, applied here
Guidelines that machines can follow too.
Your guidelines are written so that both people and AI systems can apply them: consistent naming, a defined tone of voice, documented visual rules. When an AI tool writes about your business, or generates content for it, the identity holds instead of dissolving.
Bespoke pricing, on request
- Strategy and positioning
I define what you stand for, for whom, and what sets you apart. Every visual choice starts here.
- Naming and tone of voice
What you’re called and how you speak, consistent on every channel.
- Logo and mark system
A logo that holds from favicon to billboard, with all its variants.
- Colour palette and typography
Colours and type chosen and documented, ready to use.
- Usage guidelines
A PDF your team, and an AI, can follow on their own.
- Social assets and templates
Files set up to publish right away.
- Source files
You get every source and the font licences, yours to use freely.
- Two revision rounds
Two focused feedback passes included, to reach the right version.
- Copywriting
Copy written to convince, from the claim to the microcopy.
- Logo motion
Animated versions of the mark for social, video and intros.
- Print materials
Cards, packaging and printed pieces consistent with the brand.
- Brand presentation
A presentation document ready for investors or clients.
The final price depends on scope. Send me the brief and I’ll give you an exact quote within 2 business days.
- Startups about to launch or raise
- Freelancers whose work deserves a better presentation
- Local businesses that want to stand out
- SaaS companies with a brand left behind
I take a few projects a month to keep quality high. Secure your slot in time.
Questions, answered
How long does a brand identity project take?
Most brand identity projects take one to two weeks, depending on how much strategy work is needed and how quickly feedback rounds move. You see work in progress throughout, never a single final reveal.
What do you need from me to start?
Honest answers about your business, your customers, and where you want to go. A short questionnaire and one structured conversation are enough to begin. You do not need a creative brief.
What does it mean that the identity is AI Ready?
Your brand guidelines are written so that both people and AI systems can apply them: consistent naming, a defined tone of voice, and documented visual rules. When AI tools generate content about or for your business, the identity holds.
Do I own everything you create?
Yes. You receive all source files, font licensing guidance, and the full guidelines. No dependency on me to use your own brand.
Works well with
Service 02
Website Design & Development
An identity deserves a website that expresses it. Most brand identity clients continue here: same strategy, same system, no translation loss between vendors.
Service 03
AI Optimization
Already have a website you like? I make your new identity and your existing site legible to search engines and AI assistants.
Start your brand identity project.
Start a projectI reply within one business day. No call required.