Service 02
Website Design & Development
A website is not a brochure. It is the one employee who talks to every prospect, at any hour, in any country. I research it, design it, and build it as one process, so nothing gets lost in a handoff.
Why it matters
Most websites fail quietly. They load, they look acceptable, and they lose the visitor anyway, because nobody decided what the site needed to say, to whom, in what order. Design without strategy is decoration.
I build the other kind: a site where every section answers a real question a real visitor has, structured so that people, search engines, and AI assistants all understand it the first time.
Who it's for
Businesses with no site, an outdated site, or a beautiful site that does not convert. Founders launching something new. Teams whose product outgrew their web presence. If your site embarrasses you, or just underperforms, start here.
What's included
Strategy and research
I find out what your visitors actually need before deciding what the site says.
- UX strategy
- Research
- Information architecture
Design
Wireframes first, so structure gets approved before pixels get polished.
- Wireframes
- UI design
- Interactive prototype
- Responsive design
Build
Clean, fast, maintainable code, with a CMS where you need one.
- Development
- CMS
Launch quality
The invisible work that decides whether the site actually performs.
- Technical SEO
- Accessibility
- Performance optimization
✦ AI Ready, applied here
Structure is part of the build, not an upsell.
Semantic HTML, structured data, answer-first content, and clean entity naming ship with every site I build. Search engines and AI assistants can understand what your business does from day one, because the site was written for them as well as for people.
Bespoke pricing, on request
I build landing pages with contact forms, private areas, e-commerce, portfolios, multi-page websites and blogs.
- UX research and architecture
I find out what your visitors need, and in what order, before designing.
- Wireframes approved together
You see the structure before the design, while changing it is easy.
- Custom design
An interface built on your strategy, aligned to your brand.
- Fast build
Hand-written code, clean and optimised for Core Web Vitals.
- Responsive and accessible
Perfect on mobile, tablet and desktop, tested across browsers.
- Technical SEO
Meta, sitemap, canonical and hreflang set up properly.
- Structured data and semantic HTML
Schema.org and markup search engines and AI assistants get the first time.
- Full AI Ready
Structure and llms.txt included: the site is legible to AI assistants too.
- CMS and handoff guides
A CMS where it helps and clear guides to run it yourself.
- Domain and hosting
Full setup and configuration on the platform you choose, live at handoff.
- Copywriting
Copy written to convert, from the headline to the call to action.
- Extra pages
Additional sections or pages beyond the base package.
- Bilingual (EN + IT)
A full version of the site in two languages with a switcher.
- Maintenance
Updates and small changes handled by me over time.
The final price depends on scope. Send me the brief and I’ll give you an exact quote within 2 business days.
- Businesses with no site or an outdated one
- Founders launching something new
- Teams whose product outgrew their web presence
- Anyone with one clear goal to reach
I take a few projects a month to keep quality high. Secure your slot in time.
Questions, answered
How long does a website project take?
A typical project takes four to five weeks from discovery to launch, depending on scope and how quickly feedback moves. You see wireframes before design and design before code, so there are no surprises at the end.
Do you use templates?
No. Every site is designed from your strategy and built from scratch. Templates are why most websites in your industry look identical and convert poorly.
What makes the website AI Ready?
Semantic HTML, structured data, direct answer-first content structure, and machine-readable entity information are part of the base build, not an add-on. Search engines and AI assistants can understand what your business does from day one.
Can I update the site myself after launch?
Yes. Depending on your needs I set up a CMS or a documented structure you can edit, and you receive a launch checklist explaining exactly what was implemented and how to maintain it.
Works well with
Service 01
Brand Identity
A website can only express an identity that exists. If yours is thin or dated, most clients start there, then build the site on top of it.
Service 03
AI Optimization
Every site I build ships AI Ready. If you also run older sites or platforms, this service extends the same structure to them.