Case studies · coming soon
I'm looking for 3 businesses to rebuild, for free.
My first case studies aren't online yet: I'm building them with three real businesses, at no cost. Brand, website and AI optimization, the full job, in exchange for the right to document it start to finish. If you want to be one of the three, apply below.
Three slots, three real businesses. The names stay hidden until the work is live.
Case study coming soon
Case study coming soon
Case study coming soon
How I build a case study
The challenge, in the client's words
Every story opens with the problem as the client experienced it, before any design language appears. The final work has to be earned by the story, not announced first.
The strategy, and the road not taken
I show the direction I chose and at least one I considered and rejected, with the reasoning. Showing the paths I turned down is something a template shop cannot do.
Wireframes, explorations, and the design system
Research notes, early sketches, moodboards, and the system that emerged. You see exactly what you would be paying for.
How the AI Ready Framework was applied
Concretely: which schema types were added, how the content was structured, what an AI assistant can now understand about the business. This beat appears in every case study, whatever the service.
What I learned
Every project teaches me something, and I say what, including what I would do differently. Candour is rare in portfolios. That is exactly why it is here.
Apply with your business
I pick three businesses by who has the most to gain from a brand and a site done right, not by who applies first. Tell me about yours in your own words.
What you get
The full job, at no cost: brand identity, a new website, and optimization for search engines and AI assistants, built with the AI Ready Framework. In exchange I only ask to document the project here, as a public case study, plus your honest feedback along the way.
The form
Not your business, but you still have a project?
Write to meI reply within one business day. No call required.