Selected work
The work explains us better than we can.
Every case study shows the process, not just the result: the challenge, the decisions, the road not taken, and what we would do differently.
Lido, a beach club with a uniform
Sixty years of real history, zero identity. A vintage-signage serif, three colors taken from the beach, and a website that books umbrellas without a phone call.
SCATTO//Scatto, two colors and one slash
A Turin cycling club that had to look fast even standing still. Anton skewed 7 degrees, a double slash, and a website with sign-up at the center.
The anatomy of a Coodie case study
The challenge, in the client's words
Every story opens with the problem as the client experienced it, before any design language appears. The final work has to be earned by the story, not announced first.
The strategy, and the road not taken
We show the direction we chose and at least one direction we considered and rejected, with the reasoning. Showing rejected paths is something a template shop cannot do.
Wireframes, explorations, and the design system
Research notes, early sketches, moodboards, and the system that emerged. You see exactly what you would be paying for.
How the AI Ready Framework was applied
Concretely: which schema types were added, how the content was structured, what an AI assistant can now understand about the business. This beat appears in every case study, whatever the service.
What we learned
Every project teaches us something, and we say what, including what we would do differently. Candor is rare in portfolios. That is exactly why it is here.
Your project could be the next story here.
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